Some notes from Mind the Product 2012
Mind the Product 2012 28 September 2012 1 Marty Cagan - Driving Disruption How to change the industry… 1.1 Vision & Passion What are you really trying to do? 2 or 3 years is “vision” It’s not (just) about the money (, money, money…) Don’t give up - try lots of different ways (but do quit the job if it’s rubbish) Be sincere and honest 1.2 Know what you can’t know Business Cases always have guesses about revenue, cost, time, if it is any good - live with it 2 step decision process: Customer Discovery: Is there demand: Is it worth working on? Is there a market? Product Discovery: Can we build a solution that will work? Before it goes on the Roadmap 1.3 Know what your customers can’t know They don’t know what’s possible They don’t know what they want until after they see it Talk to your customers (a lot). Test your ideas on them 1.4 Product Discovery This is a KEY COMPETENCY Find the MVP At least 2/3 of ideas will never work - not exciting to...